Now you might wonder what a popular link can do! Link popularity refers to the ranking allocated to your website by the search engines, and it decides the ranking your site gets when certain keywords are entered into a search engine. Search engines are flexible, giving position and ranking to sites that have links to their pages from related, quality sites. If your keywords are too common, it is harder for your site to achieve link popularity, but without getting this step, it is almost assured that your site will never rank on any search engine. First of all, simply linking up with a large number of other websites will not accomplish link popularity. Search engines may forcefully discriminate against your website if you are related with a link farm, so avoid them at all cost!
