Now you might wonder what a popular link can do! Link popularity refers to the ranking allocated to your website by the search engines, and it decides the ranking your site gets when certain keywords are entered into a search engine. Search engines are flexible, giving position and ranking to sites that have links to their pages from related, quality sites. If your keywords are too common, it is harder for your site to achieve link popularity, but without getting this step, it is almost assured that your site will never rank on any search engine. First of all, simply linking up with a large number of other websites will not accomplish link popularity. Search engines may forcefully discriminate against your website if you are related with a link farm, so avoid them at all cost!
Linking to sites of poor quality will only decrease your link popularity, sometime even completely destroy it.
After you have attained directory listings, you have to find other quality sites that will amplify your link popularity. In that case, you not only increase your link popularity, but your customer base may also be increased. Let's look at the cooking tutorial site example. Linking up to a site that sells kitchen utilities would be useful to your visitors, and the chances of the kitchen utilities site wanting to link up to your site are also bigger. By linking to a site that is relevant to your website's traffic, you are increasing both of your site's business prospects and link popularity.
However, not every sites want to link to other sites, so you will have to do some research when you are looking for possible linking partners. Keep in mind that your criteria are quality, highly ranked, non-competing websites that offer links to other site. Go to these sites and objectively review them. Then check out the other sites they are linked to, and decide if your own site would be qualified or not.
The first thing to do is to add a link on your own links page to their site. After you have added their link, you must contact the webmaster of their site. Lastly, tell them you would greatly be thankful if they would reciprocally add a link on their own links page to your website.
After you have emailed all appropriate sites, be sure to check this website frequently to see if they have added a link to your page. Then give it another month, and if your site is still not present from their links page, just remove their link from your own links page. The only time you want to pursue a link further than this is if you believe a site is essential to your link popularity and your business desires.
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